Custom Software
One system. Built for how you actually run the business.
Most businesses lose hours every week duct-taping a CRM, a spreadsheet, a quoting tool, a scheduling app and a chat thread. We build custom software that does all of it — in one interface, built around your workflow, owned by you.
The short answer
We build custom business software — CRM, estimating, quoting, crew scheduling, job tracking, lead management — as a single web app tailored to your workflow. Modern stack, mobile-friendly, secure, integrated with the tools you already use. Best fit for service businesses and trades that have outgrown off-the-shelf software.
What you actually get
Discovery and workflow mapping
We sit down (in person or on Zoom) and map out exactly how your business actually runs — leads, estimates, jobs, crews, invoicing. The software fits the workflow, not the other way around.
CRM and lead management
Track every lead from source to close. Automated follow-up, pipeline stages built around your sales process, integration with your phone and email.
Estimating and quoting
Build quotes in minutes, not hours. Reusable line items, photo attachments, instant PDF, electronic signature, automatic follow-up.
Crew and job tracking
Schedule crews, dispatch jobs, track time and materials from the field. Mobile-first so your team uses it on a phone or tablet on site.
Reporting and ops dashboards
Real numbers — leads, close rate, average ticket, gross margin per job, crew utilization. The dashboards your business has needed for years.
Integrations
QuickBooks, Stripe, email, SMS, calendar, whatever you already use. The new system slots in, it doesn't replace everything.
Who this is for
- →Service businesses (roofing, HVAC, electrical, plumbing, landscaping) running on a mix of spreadsheets and chat threads.
- →Companies that have outgrown ServiceTitan, Jobber, HubSpot or a similar off-the-shelf tool.
- →Operators who know exactly what they need and have never found a tool that does it.
- →Founders ready to invest in operations as a competitive advantage.
Where we work
Software is location-independent — we build for clients across Canada and the US. Most of our custom software clients are service businesses in Ontario and the GTA, but we ship anywhere.
Questions, answered
How much does custom software cost?+
Real custom software projects start around $15K for a focused tool (e.g., just a quoting app) and scale into the $50K+ range for a full operations platform. We scope every project after a discovery call — no estimates pulled out of thin air.
How long does it take to build?+
Most projects ship a usable V1 in 8 to 16 weeks, with ongoing iteration from there. We work in two-week sprints with weekly check-ins so you see progress, not just invoices.
Do I own the code?+
Yes. The code lives in your repo, the data lives in your database, and you have full ownership. We can host and maintain it for you, or hand it off.
Why not just use ServiceTitan or Jobber?+
If they fit your business, use them — they're great tools. We build when you've genuinely outgrown them, when they don't fit your workflow, or when their per-user pricing has gotten brutal. Sometimes the answer is to stay on them; we'll tell you that.
Will my team actually use it?+
That's the whole point. We design around how your team actually works — mobile-first for field crews, fast and obvious for office staff. We train, we iterate, and we fix friction until adoption is real.
Related services
Ready to stop leaving money on the table?
Book a free 30-minute strategy call. We'll look at where you are, where you want to go, and tell you exactly what it would take to get there. No pitch. No pressure.
Book Your Free Strategy Call📞 705-346-0366 · ✉️ info@growupseo.com